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WORD OF MOUTH ADVERTISING & REFERRALS ARE NOT THE SAME

Word of Mouth advertising happens when one of your customers or friends mentions your small business in a casual conversation.

WORD OF MOUTH ADVERTISING

A referral system is a methodical process that you have
put in place to capture qualified prospects through your association with other people. A “system” is a “process that produces predictable results”.

Your business needs word of mouth advertising but don’t mistake that with developing a methodical system for referral prospecting.


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